You’re Not Losing to Who You Think You’re Losing To
Most competitor lists come from memory. Learn how to build a real competitive landscape from win/loss data, a living SWOT, density maps, and market share.
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Articles by John Spencer
Founder and fractional CRO at Clear Direction Sales Development. Read more about John on the about page at www.cleardirection.io/about/.
41 articles, page 1 of 5
Your Sales Team Completed the Training. Why Hasn’t Anything Changed?
Why doesn’t sales training stick? Discover the four questions leaders should ask about hiring, onboarding, coaching, and accountability before investing in more training.
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Halfway Through the Year: Does Your Sales Plan Still Add Up
A number on the books is not the same as a goal your team will hit. Learn how to build a revenue bridge, run the sales math, and turn a company goal into quotas your sellers will own.
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Are You Selling to the Right People? Why Industry Positioning Is the Foundation of Sales Success
Is your sales team focused on the right targets? A busy team and a growing business are not the same thing.
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Sales Coverage Is a Strategy, Not an Org Chart
Sales coverage is a strategic decision, not an HR exercise. Learn how to diagnose coverage problems, segment accounts, design territories, and structure a sales team that scales with the business.
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Reveal Your Sales Skill Gaps with the Customer Journey
Successful sales teams understand that nuances within the customer journey are different for every customer. Some deals have multiple buyers where each buyer has their unique needs and preferences.
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Learn How to Grow From Your Customers
You need to understand why your customer picks you over a competitor to truly stand out amongst the crowd.
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Why You Need a Value Proposition That Sets You Apart
For a company to be positioned for sustainable, scalable growth, they need to have a sound sales strategy and the ability to expertly execute it.
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How to Optimize Your Sales Process to Achieve Maximum Growth
Every high-growth company has one thing in common: a sales process that’s fine-tuned for maximum performance and a leader who knows how to unlock its full potential.
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How to Expand Your Sales Coverage to Fuel Growth
Is your sales coverage strategy holding back your growth? If your organization experiences roller coaster sales patterns that consistently hit the same revenue ceiling, it may be time to redesign your sales coverage...
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