Fractional CRO and Operating Partner, Revenue
The market opportunity may be real. The revenue system may not be ready to deliver it.
One mandate, four possible titles
John leads $15M to $75M companies through sales transformation: fixing underperformance, building the revenue organization and preparing the business to scale.
He does not hand you a playbook and walk away. He steps in, builds the revenue organization and leads the execution until the business can perform without depending on one person.
Advise
Initial Ascent
Revenue Advisory
Outcome
Sharper decisions, better priorities, and a practical path forward.
Design and build
Base Camp
Revenue Operating System
Outcome
A disciplined revenue operating system that is visible, measurable, and repeatable.
Lead
Summit Push
Embedded Revenue Operating Partner
Outcome
Executive-level revenue leadership without immediately hiring a full-time CRO.
What John does inside the business
Assess the team and the practices
Assess your current sales team and practices, and recommend adjustments where needed.
Lead, coach and develop
Handle all aspects of leading, coaching and developing your sales team.
Build the growth infrastructure
Design and implement your sales team’s growth infrastructure: hiring, customized compensation plans, forecasting and management processes, a defined sales process, reporting and more.
How the engagement works
One, two or three days a week
Work as your Fractional CRO one, two or three days per week with your team.
A detailed Scope of Work
Deliverables run under a detailed Scope of Work that describes how John creates the discipline, accountability and sales infrastructure to build and grow your sales team and strategy.
Internal ownership
As the team’s mentor, John makes sure the sales operating plan delivers the results and that the organization can run it after the engagement.
Client results
What owners and investors say after the engagement
We engaged John Spencer as our Outsourced VP of Sales a month prior to the pandemic. We maintained key accounts, retained our top sellers, and prepared for 2021. By Q1 of 2021 we were recruiting and growing again. The sales infrastructure like the weekly sales meetings, KPIs and CRM kept the Sales team focused and looking forward. John became part of our senior staff and contributed to all elements of the company given his broad experience. I recommend companies consider a Fractional or Outsourced Sales leader as the next logical step to advance the sales vertical, prior to hiring full-time.
John was referred to us as an expert in the channel. We need his sales expertise. The scope immediately broadened to all aspects of our business, from VP of Sales to CXO! We realized margin improvement, revenue improvement and a clearer direction forward, all during a Global Pandemic and supply chain challenge!
For any organization seeking a partner who can deliver real impact across the board, I wholeheartedly recommend John Spencer.
Ready to discuss whether an embedded revenue leader is the right step?
Tell John where revenue stands today and what the plan requires. You will leave the call knowing whether advisory support, a diagnostic, a build or embedded leadership is the right next step.