About Clear Direction

Clear Direction was built to meet a growing need in the market: many companies in transition or growth mode need seasoned sales leadership but aren’t ready for a full-time executive. John Spencer, a U.S. Air Force officer for more than 10 years and a commercial leader for more than 28 years at GE and other major corporations, family-owned businesses and investor-backed companies, launched the firm after three decades of leading commercial teams and managing hundred-million-dollar revenue streams.

This deep and diverse experience, across public companies, PE-backed firms, and family-owned businesses, shapes how we lead: with humility, discipline, and a relentless focus on outcomes. We step in when there’s no VP of Sales, or when the current structure isn’t working, and take ownership until you’re ready for a permanent solution.

Our mission is clear: to deliver the strategic guidance and frontline leadership needed to drive measurable revenue growth, delivered with the care, humility, and commitment that define a servant’s heart approach. We embed in your team, lead from within, and build a foundation that lasts long after we’re gone.

If you’re ready to move from uncertainty to clarity, and from stalled growth to real performance, Clear Direction brings the leadership and discipline to get you there.